Month: April, 2010

Marketing Your Services: 4 Paths to Success

I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the 2nd in the series.
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Me: Allison, your Twitter profile lists inbound marketing, pay-per-click, social media, and email marketing as areas you deal in. Are any of those more critical for [...]

Overcoming Marketing Challenges for Service Professionals

I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing for service professionals. Her answers are worth a few blog entries. Here’s the first in the series.
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Me: Allison, first of all, how did you get involved in marketing consulting? What about it appeals to you?
Allison: I have been [...]