QuickBooks and Your Business

an independent blog by quickbooksusers.com

Category: marketing

Four Secrets to Successful CPA Email Marketing

I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the last in the series.
* * *
Me: Email seems pretty low-tech these days, but studies indicate it still dominates business-to-business communications. Any ideas about how accountants and other professionals can do more [...]

Setting Social Media Goals for Professionals

I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the 3rd in the series.
* * *
Me: What do you think some reasonable goals would be for accounting or other professionals who have a presence in social media? How would you recognize [...]

Marketing Your Services: 4 Paths to Success

I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the 2nd in the series.
* * *
Me: Allison, your Twitter profile lists inbound marketing, pay-per-click, social media, and email marketing as areas you deal in. Are any of those more critical for [...]

Overcoming Marketing Challenges for Service Professionals

I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing for service professionals. Her answers are worth a few blog entries. Here’s the first in the series.
* * *
Me: Allison, first of all, how did you get involved in marketing consulting? What about it appeals to you?
Allison: I have been [...]