I spoke with Brian Sweat of Alterity, Inc. about developing products for the Intuit Workplace App Center. The App Center connects QuickBooks users with a variety of optional software products.

Brian, tell me a little about your background and your company.

I’m the Product Manager at Alterity and have been working on the ACCTivate! product line for the last 9 years.  ACCTivate! is a full-featured inventory and distribution management system designed for QuickBooks® users.  We joined the Intuit Developer Network in 2003 and were in the first group of Gold Developers in 2006.

Alterity just released EZ Analytics for Inventory as a solution within QuickBooks’ App Center. Tell us how that product came to be and what business problems it aims to solve.

The Intuit Partner Platform was launched in late 2008 as a part of Intuit’s  “Connected Services” strategy.  We recognized this was a great opportunity for both Alterity and Intuit.

Advanced inventory management is a common need for many QuickBooks users.  We realize that many users don’t want to switch to a mid-market system for better inventory management.  EZ Analytics for Inventory provides simple tools to better understand their inventory without any changes to their business process.

Your inventory solution is Software-as-a-Service (SaaS). And that seems to be a trend for QuickBooks add-ons starting with the new QuickBooks 2010 versions…user data moving into “the cloud”. What do you think the users’ experience will be like compared to using desktop software?

The experience is great!  You can sign up with just a few clicks using your Intuit account.  Intuit handles the entire sign-up and billing process.   Of course, there’s no software to install and updates are automatic.  The user interface is much more robust than traditional desktop software.

What technical issues did you run into in developing a web-based product that interfaces with QuickBooks? And what is it like supporting a web-based product?

There were a few major changes for us.  First, it required a new set of development tools (ie Adobe Flex Builder).  We also switched from using Microsoft SQL Server to the online Intuit Data Services.  There was definitely a transition for our development team, but we’re really happy with the changes.

Providing end user support is very different as well.  Intuit is responsible for synchronizing and storing the QuickBooks data.  EZ Analytics for Inventory is pretty easy to use, so we really haven’t had much additional support.

On a closing note, it seems to me that for both financial and technological reasons, the App Center approach could be a win-win-win for 3rd party developers, Intuit, and end users. Any final thoughts, Brian, about the QuickBooks App Center?

We completely agree!  We are very excited to see more users and developers discover the Intuit Workplace App Center.  EZ Analytics for Inventory is our first Workplace App and we have big plans for the future.  I really appreciate the opportunity to talk with you.

Thank you, Brian!

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