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Tag: cpa
Four Secrets to Successful CPA Email Marketing
I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the last in the series.
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Me: Email seems pretty low-tech these days, but studies indicate it still dominates business-to-business communications. Any ideas about how accountants and other professionals can do more [...]
Setting Social Media Goals for Professionals
I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the 3rd in the series.
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Me: What do you think some reasonable goals would be for accounting or other professionals who have a presence in social media? How would you recognize [...]
Marketing Your Services: 4 Paths to Success
I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the 2nd in the series.
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Me: Allison, your Twitter profile lists inbound marketing, pay-per-click, social media, and email marketing as areas you deal in. Are any of those more critical for [...]
Overcoming Marketing Challenges for Service Professionals
I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing for service professionals. Her answers are worth a few blog entries. Here’s the first in the series.
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Me: Allison, first of all, how did you get involved in marketing consulting? What about it appeals to you?
Allison: I have been [...]
Three QuickBooks failures, and how to avoid them
QuickBooks disasters come in at least three flavors.
Scenario #1: System failure: A QuickBooks user has some kind of system catastrophe. A fire, a computer theft, a flood, a server hard drive crash and trash. The computer goes down and takes QuickBooks with it.
That is the time when current, reliable backups are more than handy — [...]