SubscribeGoogle Analytics is a great (and free) tool available to anyone who has a Google account. It can help your marketing efforts a lot.
“To succeed in business, know what your customers want, and give it to them”. Google Analytics can help you know what your customers want (and the rest is up to you!)
Here are [...]
Tag: marketing
How Google Analytics Can Help You Help Your Customers
Line Up the Way to Profitability, and Start Walking
I’m an ice fisherman and I’m going to tell you where my secret fishing spot is. Fishermen are not supposed to divulge their secrets, but here goes:
I start at the boat ramp, sight in on the gap between two mountains, and step off 315 paces in that exact direction. That’s a sweet spot, and I [...]
Four Secrets to Successful CPA Email Marketing
I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the last in the series.
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Me: Email seems pretty low-tech these days, but studies indicate it still dominates business-to-business communications. Any ideas about how accountants and other professionals can do more [...]
Setting Social Media Goals for Professionals
I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the 3rd in the series.
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Me: What do you think some reasonable goals would be for accounting or other professionals who have a presence in social media? How would you recognize [...]
Marketing Your Services: 4 Paths to Success
I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing principles for CPAs and other professionals. This entry is the 2nd in the series.
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Me: Allison, your Twitter profile lists inbound marketing, pay-per-click, social media, and email marketing as areas you deal in. Are any of those more critical for [...]
Overcoming Marketing Challenges for Service Professionals
I interviewed Allison Semancik, a marketing consultant in Miami, and asked her questions about marketing for service professionals. Her answers are worth a few blog entries. Here’s the first in the series.
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Me: Allison, first of all, how did you get involved in marketing consulting? What about it appeals to you?
Allison: I have been [...]