Google Analytics is a great (and free) tool available to anyone who has a Google account. It can help your marketing efforts a lot.

“To succeed in business, know what your customers want, and give it to them”. Google Analytics can help you know what your customers want (and the rest is up to you!)

Here are some quick and easy parts of Google Analytics reporting that can help you help your customers:

* Map Overlay — see where your website visitors are clustered

* Traffic Sources / Search Engines report. See how people are finding you, and in the case of search engine referrals, what specifically they are looking for.

* Top Content. What parts of your website are getting the most attention from your visitors?

* Goals. This takes a little more work to set up, but if you design this right, you can tell where the bottlenecks are in your website — places where your website visitors get “stuck” and hindered somehow from taking the response actions you want to see.

There’s a lot more, but these are some of the ones that are most helpful to me.

Technically, all that’s required to implement Google Analytics in your website is to insert the code snippet that Google gives you into your webpages. Your web guru can do it in just a minute or two.

Anybody have another favorite part of Google Analytics that I didn’t mention?

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