A windstorm came through central Colorado last month. The wind meter at the airport clocked gusts of up to 79MPH, breaking the all time record.
In my neighborhood, I counted 8 broken-off ponderosa pines as I drove down the main road the next day.
There was one tree with a five foot diameter trunk, broken completely off. That tree had to have been hundreds of years old.
They couldn’t bend enough. So they broke.
Most businesses these days feel the economic gales pushing against their trunks.
Bend, don’t break.
Do you need a cash infusion to give more flexibility until cash is self-sustaining through your operations?
Do you need to restructure or renegotiate some debt so the wind doesn’t push as hard?
Do you need to find a consulting CFO to review your books to see if there are costs or expenses that are disproportionately high for your kind of business?
Do you need to change your approach to customer terms and collections so that the cash comes in quicker?
Do you need to prune off departments/locations/branches that cause stress to the whole organization?
We’ve had to do that. We’ve gotten out of some business areas that were not at our core and that were not very profitable or strategic. That helped.
Bend, don’t break. And here’s to to the hope that the wind won’t blow as hard in 2012.