QuickBooks 2015 collects data about you. It happens by default. It’s an opt-out arrangement, not an opt-in one. What do they want to know about you?
“We collect information about the features our customers use, how they navigate through the product, and other demographic and quantitative data. We also collect information about your license, product, system, or other technical data that help us direct you to the appropriate information or services. We don’t collect data that is identifiable to your employees, customers, or vendors.” (emphasis mine)
Why do they want information about you?
“We will use the data to improve your experience, to enhance our products and services, and to recommend products, services, and promotional offers that we believe will add value to your business.” (emphasis mine)
Oof. I don’t think I want Intuit (the maker of QuickBooks) recommending products, services and (especially) promotional offers to me. Opt-in marketing has been a marketing best practice for a long time (although browser-based marketing doesn’t practice it). Opt-out marketing is better than giving you no choice at all, but it doesn’t build many trust points with me.
So how do you opt out of QuickBooks collecting information and using it to serve up marketing offers to you?
Click Help / QuickBooks Usage & Analytics Study. You’ll see this:
Click the Discontinue button. (Because, until you opt-out, you’re in!)
That’s it. You’ve opted out.
Anyone want to argue for the side of participating in the “Usage & Analytics Study”? I’d like to hear your point of view.