I haven’t had my B2B Twitter account for terribly long, but I’ve had it long enough to know what I like and don’t like about it.


  • Making connections with people in my profession and market.
  • Getting a real-time view of the sentiment and perceived needs of my market
  • Learning about software, leadership, marketing, and technology. And other random stuff too.
  • Finding new business partners, blog partners, customers, friends.
  • Making money. Twitter results in revenue that we otherwise wouldn’t have.
  • Helping people when I can.
  • Following and being followed by people who are interesting, communicative, and who personally engage. My tweeps…I love ’em!
  • Putting a face on my company’s services a bit. When your specialty is QuickBooks data, that could maybe seem a little dry.


  • Anything automated about Twitter follows. I experimented with autofollowing for awhile, but don’t do it anymore. It seemed fake and unable to actually help with any of my social media goals. Automated following and unfollowing leaves me cold.
  • Generic DMs. I respond to a real DM. I ignore automated, generic ones. One step away from spam, in my book.
  • The Twitter fail whale. Don’t understand it. Why wouldn’t a server system upgrade solve this immediately? I saw the fail whale earlier today. Why does Twitter let fail whale mode keep going on and on?

How about you? What do you like and not like about Twitter?

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